Google Analytics 4 (GA4)

What is GA4, really?
GA4 is Google’s new analytics platform that replaces Universal Analytics. It’s built for today’s digital world—where users jump between mobile, desktop, and apps. With GA4, you get:

✅ More accurate tracking of user behavior across devices

✅ Event-based data instead of just sessions and pageviews

✅ Better integration with Google Ads and other tools

✅ Stronger privacy features to stay compliant with GDPR/CCPA

✅ Custom reports that actually show what matters to you

Why You (Actually) Need GA4 on Your Website:
Google officially sunset Universal Analytics, so GA4 is now the default analytics tool. But this isn’t just a replacement—it’s a major upgrade.

With GA4, you get:

✅ Event-based tracking: Instead of just sessions and pageviews, GA4 tracks meaningful actions like clicks, video views, downloads, and purchases.

✅ Cross-device reporting: Understand the full customer journey, whether someone starts on mobile and finishes on desktop.

✅ Custom insights: Tailor your reporting to match your business goals—no more generic dashboards that don’t tell you anything useful.

✅ Stronger privacy compliance: Built-in tools to help with GDPR, CCPA, and other privacy laws.

✅ Better ad integration: GA4 connects seamlessly with Google Ads, helping you optimize your campaigns based on real user behavior.

What I Offer: Done-for-You GA4 Setup & Support
Let’s be real—setting up GA4 isn’t super intuitive. That’s where I come in. I’ll handle the tech side so you can focus on running your business.

Here’s what’s included in my Google Analytics 4 setup service:

✅ Full GA4 installation or upgrade from Universal Analytics

✅ Clean connection to Google Tag Manager (if you’re using it)

✅ Custom event tracking (form submissions, add to cart, scroll tracking, etc.)

✅ Enhanced measurement setup for things like outbound links and video plays

✅ E-commerce tracking (Shopify, WooCommerce, or custom)

✅ Goal setup so you know what’s working (and what’s not)

✅ Easy-to-understand reports and dashboards tailored for your business

No tech headaches. No confusing jargon. Just data that makes sense and helps you grow.

Let’s Turn Website Visitors Into Real Insights
Your website is always talking—you just need the right tools to listen.
Whether you want better reporting, smarter ad decisions, or a clearer view of your customers, GA4 is the key.

Let’s get your Google Analytics 4 setup running smoothly, so you can finally use your data to do something great.